Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions...
Your nonprofit's website can be a powerful, strategic tool. Unlike the days of brochure-like static pages, home pages now have the potential to win over potential supporters and reaffirm the folks...
We're glass-half-full types of people around here, and realize that for every "don't," there should be a "do" in improving our online fundraising and marketing.
Communicate in a few seconds what you do and why it's important Your homepage is a crucial introduction to your organization. Within a few seconds, a first-time user should understand the purpose...
