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Nonprofit Marketing

What’s your organization’s role in the wake of a man-made disaster?

By Kate Olsen: Aug 12, 2010

It’s April 20th and you’ve just learned that due to an explosion on an offshore oil rig, crude oil is leaking freely into the Gulf of Mexico. You don’t yet know that in the coming months over 3 million barrels of will flow into the Gulf causing the largest oil spill in U.S.

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How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

By Chris Forbes: Jun 22, 2010

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better. Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action.

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How to Tap into the Heart and Soul of Your Organization When You Write

By Julie Stofer: Jun 17, 2010

Is your organization one of the thousands that miss the mark when writing fundraising materials?

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What Guerilla Marketing Is - And What It Isn't

By Chris Forbes: Jun 9, 2010

We have interviewed nonprofit leaders in preparation for the book and found some communication people who say they don’t use Guerrilla Marketing. Knowing what we know about the benefits of going Guerrilla, it’s hard to understand why anyone would resist the secrets that have helped so many.

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Traits of a Good Nonprofit Guerilla Marketer

By Chris Forbes: May 31, 2010

You are learning about Guerrilla Marketing, but you may find you are too busy, or not in the right place in your role to lead the marketing attack for your organization. Your nonprofit can still benefit from Guerrilla Marketing principles by finding someone in your own ranks who can get excited about the thought of aggressive, proactive marketing.

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Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?

By Chris Forbes: May 24, 2010

Many organizations have no idea what marketing is. Some even resist marketing as contradicting their values. You can speed past these organizations by availing yourself of an education in marketing. Its easy to do with the many seminars, workshops, the internet, and the numerous volumes of marketing books published each year.

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Is Your Nonprofit's Marketing Made to Schtick?

By Chris Forbes: May 24, 2010

Just because something looks good or is entertaining, doesn’t mean it is effective for your nonprofit’s marketing. Too often nonprofit leaders buy into the notion that what is holding back their organization is the quality of their artwork.

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How to Improve Your Nonprofit Marketing by Using a Calendar

By Chris Forbes: May 20, 2010

Many nonprofits miss opportunities to improve their marketing simply because they don’t put their plans into a calendar. Month-by-month they let events, promotions, and outreach go by and don’t realize their greatest opportunities for increased effectiveness are parading right in front of them, on their calendar.

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Brandraising: One Organization, Many Channels

By Sarah Durham & Nancy E. Schwartz: May 18, 2010

Download the audio recording, transcript and slides below Related Documents!

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

By Katya Andresen, Alia McKee Scott &Mark Rovner: Mar 16, 2010

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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