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Nonprofit Marketing

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

By Katya Andresen, Alia McKee Scott &Mark Rovner: Mar 16, 2010

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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A Nonprofit's Guide to Event Fundraising Analytics

By Event 360 and Convio: Mar 5, 2010

(Learning Center introduction below by Katya Andresen, COO of Network for Good and blogger at nonprofitmarketingblog.com)

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Making a Switch: How to Change Things When Change Is Hard

By Dan Heath: Feb 23, 2010

Why is it so hard to make lasting changes in our organizations, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, says Dan Heath, the co-author of the new book, Switch: How to Change Things When Change Is Hard.

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

By Katya Andresen, Alia McKee, Mark Rovner: Feb 19, 2010

20 Additional Words for Nonprofits to Avoid

By Network for Good: Feb 11, 2010

Last week we shared 6 Words Nonprofits Should Avoid in 2010 which lit a fire under our fellow language purists' behinds to contribute their own irksome, shudder-inspiring, jargon-filled terms and punctuation usages to include on the banned list.

Here are a couple of our favorite submissions:

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6 Words for Nonprofits to Avoid

By Dan Gunderman, Big Duck: Feb 3, 2010

Recently, Lake Superior State University published its 35th annual List of Banished Words for Mis-use, Over-use and General Uselessness.

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Is Your Story Big Enough?

By Michael Margolis: Dec 8, 2009

Download the participant handout, transcript and audio recording below Related Documents!

While the economy is slowly recovering, are your fundraising appeals still in need of mouth-to-mouth resuscitation? You've tried creating a sense of urgency and alarm, but your message is falling on deaf ears. You're not delivering the numbers you need to produce.

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Non-profit Storytelling: 6 Tips for Interviews

By Merritt Engel: Nov 11, 2009

Ask any non-profit, and they'll tell you there's nothing better than a personal, heartfelt story to put a face on their cause. Far better than organizational blah-blah or sterile statistics, stories help donors (and future donors) learn an organization's personality. Stories help donors feel engaged in the work-and see the difference they can make in a real person's life.

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How to Build Your Nonprofit's Brand to Engage Today's Value-Conscious Supporters

By Mirm Kriegel: Nov 3, 2009

Download the transcript, audio recording and slides below 'Related Documents'!

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3 Easy Ways to Bring Your Mission to Life at Your Next Event

By Network for Good: Oct 22, 2009

The holiday season affords nonprofits a unique opportunity to connect with supporters and potential donors. As Terry Axelrod--our special guest presenter on our October 20, 2009 Nonprofit 911 call--pointed out, there are three reasons for this opportunity:

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