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Nonprofit Marketing

Are We There Yet? A Guide To Evaluating Nonprofit Communications

By Prepared by Asibey Consulting for The Communications Network: Dec 16, 2008

Do you know if your communications are working? Have you ever asked? If the answer to both questions is "no," you're not alone.

Few foundation communicators claim they regularly – if at all – formally evaluate their work.

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Write for Fundraising123!

By Network for Good: Dec 14, 2009

Network for Good welcomes submissions of bylined contributions from outside writers. If you are interested in joining our more than 100 contributors on a one-time or regular basis, here are some guidelines:

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The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals

By Spitfire Strategies: Dec 11, 2008

This guide, from the talented team at Spitfire Strategies and the Communications Leadership Institute, is designed to provide organizations and coalitions with just enough of a process for planning successful campaigns. The guide is designed to work best with policy campaigns, issue campaigns, corporate campaigns and public education campaigns.

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Generate Impact! Through Stories

By Susan Barnett: Dec 4, 2008

During difficult economic times, raising funds and sharing your message become even trickier tasks. So how do you break through the clutter? How can you connect with supporters and still make an impact? What's the best way to frame your communications so that your message is powerful and compelling?

Tell a story.

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How Better Marketing Elected Barack Obama

By John Quelch: Nov 14, 2008

When the book is written on this election, it should not be titled "The Making of a President," but "The Marketing of a President." Barack Obama's campaign is a case study in marketing excellence.

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Welcome to Katya's Corner of the Learning Center

By Network for Good: Jan 1, 2008

Below "Related Documents," find the links to download Katya's latest meeting and conference presentations.

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How to Defend Your Nonprofit Marketing Budget -- Even in Tough Times

By Nancy E. Schwartz: Oct 23, 2008

Nothing's more important now than ensuring your organization's leaders get that cutting marketing back now is a BAD MOVE! No program succeeds without participants; no service lasts without users; few organizations stay healthy without a strong donor and volunteer base -- and marketing is the way that these groups are reached, engaged, retained and motivated to act.

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Aggressive Marketing for Recessionary Times

By Jeremy Dann: Oct 17, 2008

Meltdown an Opportunity for Marketing, Says UCLA Anderson’s Dominique Hanssens (Hat-tip: BNET Back to B-School Blog)

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A Tagline is a Terrible Thing to Waste: Building Your Nonprofit Brand in 8 Words or Less

By Nancy E. Schwartz: Oct 14, 2008

In today's competitive marketing environment, is your nonprofit's tagline strong enough to get attention and provoke questions? Does it complement your org's name, convey the unique value you deliver to your community and differentiate you from the competition?

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Public Relations Writing Tips

By PRNewswire: Sep 26, 2008

Article provided by PR Newswire's Non Profit Toolkit, an educational resource devoted to Non Profit public relations.

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