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Nonprofit Marketing

Why Email? Reasons to Love Email Marketing

Matt McCutchan

With the right email marketing service, like EmailNow, you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience:

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How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Brian Reich

When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. I want to shift your thinking, press the reset button and start over with the way you communicate.

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Why "I'm Sorry" is So Powerful

Katya Andresen

I’ve had a lot of chances to practice apologizing, because I’ve made so many mistakes in my life.

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4 Ideas for Expanding Your Email Horizons

Suzanne Norman, The Emma Blog

Our friends at the Emma Blog, have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola expeditions. Either way, you’ll find all kinds of ways to expand your email horizons.

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What Your Donors Aren't Telling You

Katya Andresen

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?

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7 Ways to Show Your Nonprofit’s Personality

Kivi Leroux Miller

Recently, I asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

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Five Boxes to Check Before Your Social Media Foray

Katya Andresen

The Smartblog on Social Media had some great advice on social media. Read the wh

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The 5 Toughest Questions Donors Will Ask

Katya Andresen

I just finished reading Trust-Based Selling, which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. Here's how autho

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Nancy E. Schwartz

Goals are what you want to achieve. Complete the sentence: "We want to . . ."

And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go.

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10 Reasons You're Not Getting Gifts: A Mini-Manifesto

Katya Andresen

If we want more donations - more gifts for our cause - we have to tap into our own, inner gifts.

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