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Fundraising

13 Secrets of Holiday Fundraising Online

Katya Andresen

If you're a procrastinator and are only just revving up your online fundraising, don't worry. The best is yet to come! Most people do their online giving at the end of December, so you still have time for success.

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Mobile Study: Donors Impulsive, Social and Tech-Savvy

Katya Andresen

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Joe Waters

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. This is about companies working with you so they can derive some type of benefit out of it as well.

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Planning and Executing Your Next Big Event

Joe Fazio, Liz Glover Wilson and Rebecca Higman

Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to ask yourself a few questions.

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What Your Donors Aren't Telling You

Katya Andresen

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?

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Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys

Research for Good’s Shawn Case

At Research for Good, we partner with nonprofits just like yours to turn your supporters' time into revenue for your organization. Market researchers constantly need people to fill out online surveys and polls. We connect your supporters with those researches and then donate to your cause every time a supporter completes a survey.

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10 Reasons You're Not Getting Gifts: A Mini-Manifesto

Katya Andresen

If we want more donations - more gifts for our cause - we have to tap into our own, inner gifts.

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How “Wow!” Experiences Create Lifetime Donors

Pamela Grow

Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! experiences by providing exemplary customer service. Because of this commitment to their customers, Zappo's is now the gold standard for customer service.

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Microvolunteering: Why It's Better Than Sliced Bread

Jacob Colker and Shauna Carey, Sparked

In today's world, we live our lives on the internet. We communicate, learn, find loved ones, get our news and buy products all online. But, 90% of volunteering happens offline.

Traditional offline volunteering has a lot of hoops to jump through. You normally

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The Third Best Webinar Ever (Or, An Intro to Crowdrise and Its Potential for You and Your Supporters)

Jeffrey and Robert Wolfe

Everyone involved with good causes wants to make an impact. Crowdrise launched in May of 2010 with the simple goal of making giving fun. We thought we could have the type of impact we wanted by making a site where even if the cause was extremely serious, people raising money for that cause could have fun doing it.

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