Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in. If you are like a lot of other fundraisers, your hopes might have been dashed when there were only a trickle and not a deluge of donations. What went wrong? Well, DonateNow buttons don't exist in a vacuum. They need tender loving care, just like every other type of fundraising activity. There are many ways to nurture your online donations program, but Email marketing of your organization is one of the most important tools you must use to cultivate your DonateNow button. That's one of the reasons why Network for Good offers EmailNow as a companion for DonateNow.

Let's break it down: In order for donors to click on your donate button, they have to be on your website. How are you going to get them to come to your site? Email is the most effective method to get people to come to your site or respond to an appeal. Our Learning Center (here at fundraising123.org) is replete with great articles about how to kick start your email program. Here are two standouts:

Even though email is one of the most powerful tools to drive traffic, there are many factors involved in getting people to visit your site. Take a look at a few articles about how to drive traffic to your site using Search Engine Optimization (SEO):