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In a world that's adapting to radical social and economic change, today's nonprofits are forced to reimagine how they do more with less:
What could things look like if our costs went down, our reach went up, and we could multiply our impact?
Innovation is no longer the exception, it's the new imperative.
As competition for mindshare reaches new heights, the opportunity has never been more ripe for nonprofits to reposition themselves. And it starts by listening to and engaging the new consumer. (They are, after all, your next donor.)
Join values-driven branding and marketing firm BBMG in a discussion that will help your organization meet the new consumer, elevate your brand and drive social impact.
Specific takeways and tips include:
- Five Laws of Branding: Learn BBMG's Five Laws of Branding that advance social change and help you engage your supporters around their vision and values.
- Insights into New Consumer: Explore the three key factors that drive success for both consumer and nonprofit brands today, revealed by BBMG's 2009 Conscious Consumer Report.
- BBMG's Triple Value PropositionTM: Today's most successful nonprofit brands demonstrate their practical value, social value and tribal value for their audiences in a Triple Value Proposition. Discover the core questions essential to capturing your brand's Triple Value Proposition.
About our speaker
Mirm Kriegel leads the philanthropy and social enterprise practice at BBMG, a nationally recognized branding and integrated marketing firm dedicated to creating innovative brands that engage and inspire today's increasingly conscious consumers. With deep experience in both marketing and development, Mirm has managed national and international marketing campaigns in the nonprofit sector. Recent clients include Robert Wood Johnson Foundation, InterAction, Ocean Conservancy and Interfaith Alliance.
Prior to BBMG, Mirm was the director of marketing at United Jewish Communities (formerly UJA), a $2 billion annual enterprise, where she led a national branding initiative for 150 local affiliates. Mirm earned her B.A. from Duke University and a Masters in Strategic Communications from Columbia University.