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People do not donate to organizations. They do not equate their hard-earned dollars to "keeping the lights on" at a local charity or "making a [vague] difference."
Instead, people give to people. They're compelled by personal stories, emotions to which they can relate and shared values that inspire them.
Unfortunately, while many of us at nonprofits agree that "storytelling is really, really important," many nonprofits remain really bad at it. (Not for lack of trying!) But, what comprises a story? How do you create emotional connections in your online outreach? What if your nonprofit's constituents aren't people (perhaps you focus on animals, religion, land preservation, etc.)? Learn the answers to these and more during our upcoming Nonprofit 911 training call:
- Learn how to emotionally connect online with your donors and prospects.
- Review the base precepts of effective storytelling.
- Hear concrete examples of how to use stories in your online communications.
About our speaker
Mark Rovner is a frequent writer, speaker and blogger. He is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past 10 years, he has led communications and marketing efforts on behalf of a host of organizations including the World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation, the International Campaign for Tibet and the Monterey Bay Aquarium. He is trained in audience research by Peter Hart and the Public Agenda foundation and he led the first ever national study of socially engaged Internet users in 1999, which is still viewed as the benchmark in the field. He is currently a principal at Sea Change Strategies, an integrated marketing and fundraising services firm.
Training made available in part due to the support of the Surdna Foundation
