Does this sound familiar?

"Prior to 2008, we had no coordinated online plan.
Online donations trickled in on their own."
 
There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. When will the donors show up? How much will they donate? How can we entice more of them here?


Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting.

The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.

This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. You can view the presentation on Slideshare, or scroll down to "Related Documents" to download the presentation slides [PDF] and a bonus research handout.