Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online. Why should we care? In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do.
This slideshow from Cheri Hegi, Creative Director of Primal Media is a great introduction to social media nonprofits.
In the presentation, Cheri offers 5 simple rules for social media for nonprofits.
1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.
2. Get involved. Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring.
3. Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them.
4. Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.
5. Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections. .