Many organizations struggle with a fragmented view of their supporter base because data about constituents is spread over many different places. Paul Hagen, former Forrester Research Senior Analyst and founder of Hagen 20/20, argues that moving towards an integrated view of constituents helps organizations save time, improve revenue, and increase the impact on mission.

About Paul Hagen: Paul Hagen is the president of Hagen 20/20, a consulting firm that provides business strategy & planning, technology strategy & selection, project/program management, and coaching services to nonprofit organizations, green and "CleanTech" businesses, and social enterprises. Paul has over 20 years of strategy, technology, marketing, market analysis, channel development, and project management experience.