News flash: People have things to do other than care about your cause. You're not always competing with another nonprofit whose mission is similar to yours; you're also duking it out with soccer practice, a burgeoning Netflix queue and that all-inviting couch beckoning your supporters to take a load off.

How to Get People to Donate

Photo source: Big Stock Photo

We want to get back to basics and remind you why people convert from supporter (or even skeptic) to donor:

  1. Someone I know asked me to give, and I wanted to help them
  2. I felt emotionally moved by someone's story
  3. I want to feel I'm not powerless in the face of need and can help (this is especially true during disasters)
  4. I want to feel I'm changing someone's life
  5. I feel a sense of closeness to a community or group
  6. I need a tax deduction
  7. I want to memorialize someone (who is struggling or died of a disease, for example)
  8. I was raised to give to charity—it's tradition in my family
  9. I want to be "hip," and supporting this charity (i.e., wearing a yellow wrist band) is in style
  10. It makes me feel connected to other people and builds my social network
  11. I want to have a good image for myself/my company
  12. I want to leave a legacy that perpetuates me, my ideals or my cause
  13. I feel fortunate (or guilty) and want to give something back to others
  14. I give for religious reasons—God wants me to share my affluence
  15. I want to be seen as a leader/role model

Remember:

There are many reasons why people give. When you're crafting your next fundraising appeal, take this list out and ask yourself if you've tapped into these reasons.