Imagine starting a new position at a reputable organization whose reach is global. Enthusiastic supporters look to your charity as a resource and a teacher of a traditional faith. You're new to this passionate network, but eager to dive in and make connections.
Unfortunately, your donor database is in disrepair. You cannot see an accurate view of constituent and donor data in one place, and there is no feasible way to segment and personalize your online outreach programs. To call this a roadblock to expansion would be an understatement.
This is exactly the situation into which Chuck Latimer stepped when he began his work as the Development Director at the Foundation for the Preservation of the Mahayana Tradition (FPMT)-an Oregon-based international, non-profit organization devoted to preserving the Mahayana tradition of Buddhism worldwide.
Adopting a New Tool
With the many challenges at hand, Latimer made the decision to integrate his online fundraising and marketing presence into one solution: Network for Good's Donor Management Suite-a combination of DonateNow for online fundraising, VerticalResponse for email marketing and a complete donor database by Salesforce.com.
Here are a few perks that Latimer points out as positive traits of the Suite:
- Flexibility when managing multiple campaigns
- Ease of tracking the donation process all the way through to "thank you"
- Level of customer service, including attention to detail and personal support from Network for Good
The Results
So what did Latimer's high hopes and confidence in Network for Good's staff do for FPMT? The first fundraising campaign they ran with the Donor Management Suite was their most successful to donate, bringing in more than $80,000.
And what of the old spreadsheets and scotch tape approach to donor database management? Latimer approximates that he and FPMT now spend half as much time managing their fundraising campaigns.
The Future of FPMT Online
Building on the success of the first campaign they ran, Latimer says the Donor Management Suite is an absolutely integral part of what they want to achieve in the future, not limited to fundraising. Here are a few of their key goals:
- database integration from their many different programs
- personalization of future campaigns to better know and target their audiences
- increase in the size of their donor base
- improved care for the donors in a more responsive way by segmenting their donors and gaining valuable feedback from them
Overall, according to Latimer, the Suite will allow FPMT "to really get a better idea of who our donors are, what they want to do as donors and how they want to interact with us."
Click here to learn more about Network for Good's Donor Management Suite, or give us a call at 888.284.7978.
Read more about the Preservation of the Mahayana Tradition on their website: http://www.fpmt.org/.