When was the last time a nonprofit wrote something or did something that inspired you to donate? Here are three steps (with examples) you can take to connect with your audience and make it easy for them to donate.
- Step 1: Research your audience. Effective communication starts with research. Have you done basic research on what's on the minds of your target donors? A brief phone call to a prospective, current, and former donor will generate plenty of useful information about what motivates people to action. Click here to learn more about audience profiles.
- Step 2: Create a sense of immediacy. A sense of immediacy is often needed to get someone to donate. A recent research study of nine different nonprofits highlights a few methods to lend a sense of immediacy to your appeals. Click here to read a summary of the study.
- Step 3: Make it easier to donate. Is your "Donate Now" button easy for people to find? Statistics show that most people won't make it past your home page, so make sure your donate now button is prominent. Click here for a good example.
