There's no more important content in your organization's email and e-newsletters than the subject line.
I've thought and written a lot about this topic, but was struck by these imaginative suggestions from Gail Goodman, CEO of e-newsletter service provider Constant Contact:
- Ask a question
- Obviously, the question has to be relevant to your audiences
- Be a tease
- You're not going to believe this...
- Tell it like it is
- The just the facts approach works best when you have a specific audience and know their interests
- Get up close and personal
- Use "you" in the subject line -- Your gift can change this family's life.
Lots of great ideas here for you to put to use. I urge you to experiment, but wait to complete the body of the email before you write the subject line. Review the email to identify the most compelling element; then feature that in the subject line.
Source: http://www.gettingattention.org/my_weblog/2007/03/more_tips_on_gr.html
About the Author
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.
Subscribe to her free e-newsletter "Getting Attention", (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.
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