Creating awareness is great; however creating awareness does not automatically translate into people taking action. It would be great if it was that easy, however the world is littered with people who say they feel a certain way but will never take any form of action regarding that belief.
You need to speak in language your audience can understand and appeal to the values they already have, as opposed to preaching about yours. You need to motivate them to get up and doing something about what they say they believe in.
This all encompassing guide made by Spitfire Strategies will help you connect with your audience and motivate them to take action. For more by Spitfire Strategies, visit www.spitfirestrategies.com/tools.