How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and in this section you can learn the tricks of the trade for doing it well.
What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?
With the right email marketing service, like EmailNow, you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but...
When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted...
Our friends at the Emma Blog, have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola...
What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things...