Judging by articles I've read recently, it seems...
Nonprofit Marketing
How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and in this section you can learn the tricks of the trade for doing it well.
A marketing campaign is a coordinated, concerted, multi-channel effort to get certain people to take an action. Below are seven universal principles of successful marketing campaigns which you can apply to marketing your nonprofit to any audience:
Before your organization embarks on any communications planning or implementing a campaign, it's vital to understand the interests, perspectives, needs and goals of your base and other audiences...
With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool.
There's no question about it: We've all been thrust into the role of "geek" at one time or another. Maybe you relish the opportunity, or you think to yourself, "How can I be a marketer...