- Small, not big - The bigger the scale of what you're communicating, the smaller the impact on your audience
- Hopeful, not hopeless - People tend to act on what they believe they can change--If your problem seems intractable, enormous and endless, people won't be motivated to help
- Peer pressure still works (Nope, it doesn't end after high school) - People are more likely to do something if they know other people like them are doing it.
- What Is Behavioral Economics?
Mac vs. PC spoof: I Would Like to See The World How It Really Is
- Market vs. Social Relationships:
Behavioral Economics and Management
- Behavioral Economics at Work
- Cheating and Taxes
- Commitment: stickK empowers people to better their lifestyles by offering 'Commitment Contracts' to show them and others the value they put on achieving their goals.
The Commitment Contract concept is based on two well known principles of behavioral economics:
1. People don't always do what they claim they want to do
2. Incentives get people to do things
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