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Our Most Popular Articles
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Fundraising Article Index
This is the fundraising article index page.
101: Getting Started
A Procrastinator's Guide to Year End Fundraising
10 Steps To Re-infusing Passion Into Your Organization
10 Ways to Win a Corporate Partner
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
A Few Good Examples of Widgets
A Procrastinator’s Guide to Year-End Fundraising
Accept Online Donations
Acquiring New Donors Online
America's Giving Challenge - $500,000 in Grants to be Awarded!
Benchmark Data for Online Giving
Constructing Your Call to Action: 5 Necessary Attributes
Create an Online Fundraising Plan - Step 1: Work Your Website
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create an Online Fundraising Plan - Step 4: Know Your Numbers
eCampaigning Best Practices and Emerging Tactics
Finding Prospects, Building Relationships, Enticing Investors
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Get R.E.A.L.: Four Steps to a Successful Fundraising Plan
Handling the Challenge of Holding Events
How to Ask for Donations
How to Revolutionize Your Special Events
Integrate Email Into Your Fundraising Mix
Integrating Online and Offline Fundraising
Invite Your Supporters to Fundraise for Your Organization
Kiva in Second Life: Interview With Official SL Volunteers
Network for Good Basic DonateNow versus PayPal
Network for Good Custom DonateNow by the Numbers
New Donor Bonding: The Amazing Value of Loyal Donors
Online Fundraising Handbook
Online Fundraising in 10 Easy Steps
Online Fundraising Tactics – What Works?
Planning Your Online Fundraising Program
Review of Recent Online Communications Benchmarks Studies
Sample Online Fundraising Plan
Six Steps to a Better Event
The Future of Online Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
Think Big and Keep it Simple to Improve Fundraising
Three Tests to Improve Your Website and Donation Process
What Network for Good Services Will Do for Your Organization
What You Need to Remember When Planning an Event
Why Personal Fundraising Works
Best Practices
10 Best Practices to Increase Email Response Rates for Fundraising
A Few Good Examples of Widgets
A Procrastinator’s Guide to Year-End Fundraising
Affordable New Tools and Strategies for Online Activism
Annual Survey of State Laws Regulating Charitable Solicitations
Combining Mission, Benefits, and Personality: The Importance of the Message Triangle
Drilling for the Truth: The Power of Testing in Fundraising
eCampaigning Best Practices and Emerging Tactics
Evaluating Gift Planner Performance: A Guide for Charity Managers
Going beyond Fundraising Appeals to Reach an Online Goal
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How to Approach Your Old and New Donors
How to Write a Fundraising Letter
Invite Your Supporters to Fundraise for Your Organization
Kiva in Second Life: Interview With Official SL Volunteers
Last-Minute Giving
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Online Fundraising in 10 Easy Steps
Rapid Donor Cultivation
Sample Online Fundraising Plan
Sarah Bunting Shows Us All That Personal Fundraising Works!
Six Bad Habits of Ineffective Fundraisers
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
The Art of the Online "Ask"
The Number One Reason Donors Stop Giving
The Three Pieces of Background You Need Before You "Make the Ask"
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Young and The Generous: A Study of $100 Million in Online Giving
Three Common Nonprofit Diseases, and How You Can Cure Them
What is the average size for a board of directors?
Why Personal Fundraising Works
Case Studies & White Papers
Case Study: Adbusters Media Foundation
Case Study: Bluewater Network
Case Study: Commercial Alert
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: LandChoices
Case Study: National Council of La Raza
Case Study: Peaceful Tomorrows
Case Study: Ruckus Society
Case Study: StopTheWar.com
Case Study: The Heifer Project
Case Study: The Red Cross
Gesu School
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Suite It Is: The Story of One Nonprofit's Online Fundraising Switch and Success
Online Fundraising Case Study: Dance Theatre of Harlem
Rapid Donor Cultivation
Report: Can donation page optimization boost online giving?
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Young and The Generous: A Study of $100 Million in Online Giving
Events
33 Ideas that Change the Fundraising Game
A Rookie’s Guide to Online Fundraising & Marketing
Crafting your Call to Action: Why me? Why now? What for?
Creating Compelling Experiences of Persuasion
Cultivating Donors Online
DonateNow Mashup Challenge sponsored by the Case Foundation
Event 101 for Fundraisers
Free Online Fundraising Services Available for New Mexico Nonprofits
Getting Started with Online Fundraising & DonateNow
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
Network for Good to Acquire ePhilanthropy Foundation
Successful Email Fundraising on a Budget
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
Inspiration
America's Giving Challenge - $500,000 in Grants to be Awarded!
Examples of the Good and the Bad in Online Fundraising Appeals
Gesu School
Going beyond Fundraising Appeals to Reach an Online Goal
Holiday Fundraising Buttons
Last-Minute Giving
Sarah Bunting Shows Us All That Personal Fundraising Works!
Quick Tips
13 Secrets of Holiday Fundraising Online
13 Tips for Raising Money Online
4 Ways to Attract Donors Online
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
7 Steps to a Relevant Fundraising Offer
8 Tips for Email Fundraising
A Procrastinator’s Guide to Year-End Fundraising
Acquiring New Donors Online
Change the Way You Look at Fundraising
Constructing Your Call to Action: 5 Necessary Attributes
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Determine Your Organization's "Onliness" (Only-ness)
eCampaigning Best Practices and Emerging Tactics
Finding Prospects, Building Relationships, Enticing Investors
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Parts of a Great Fundraising Appeal
Four Questions to Always Answer for Your Donors
Four Steps to More Donations
Free Online Fundraising Services Available for New Mexico Nonprofits
Going beyond Fundraising Appeals to Reach an Online Goal
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How to Ask for Donations
How to Convert One-time or Annual Donors into Monthly Givers
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Write a Fundraising Letter
Injecting Passion into Your Appeal
Integrating Online and Offline Fundraising
Internal Organization Changes to Improve Fundraising
Invite Your Supporters to Fundraise for Your Organization
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Last-Minute Giving
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Online Fundraising in 10 Easy Steps
Planning Your Online Fundraising Program
Review of Recent Online Communications Benchmarks Studies
Social Proof and Fundraising
Tactics for Matching-Gifts Campaigns
The Future of Online Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
Think Big and Keep it Simple to Improve Fundraising
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Three Tests to Improve Your Website and Donation Process
What You Need to Remember When Planning an Event
When Were You Last Inspired to Donate?
Why Vivid Storytelling Inspires Giving
Research
2008 eNonprofits Benchmarks Study
4 Ways to Attract Donors Online
Benchmark Data for Online Giving
Donors Warm Up to Online Giving
Going beyond Fundraising Appeals to Reach an Online Goal
Handling the Challenge of Holding Events
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
Last-Minute Giving
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Online Fundraising Tactics – What Works?
Online Monthly Giving: A Review of Nonprofit Programs
Rapid Donor Cultivation
Report: Can donation page optimization boost online giving?
Review of Recent Online Communications Benchmarks Studies
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Young and The Generous: A Study of $100 Million in Online Giving
To Increase Charitable Donations, Appeal to the Heart -- Not the Head
Who Gives Money Online?
Why You Need the Wired Wealthy