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Fundraising Article Index
This is the fundraising article index page.
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101: Getting Started
A Procrastinator's Guide to Year End Fundraising
10 Common Mistakes in Selecting Donor Databases (And How to Avoid Them)
10 Steps To Re-infusing Passion Into Your Organization
10 Things to Avoid in Email Campaigns
10 Ways to Win a Corporate Partner
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
8 Tips to Strengthen Your Database to Help Build a Strong Donor Base
A Few Good Examples of Widgets
A Procrastinator’s Guide to Year-End Fundraising
Accept Online Donations
Acquiring New Donors Online
America's Giving Challenge - $500,000 in Grants to be Awarded!
Be Your Donor Day
Benchmark Data for Online Giving
Cause Marketing 101: 5 Tactics for Raising Money from Businesses
Choosing a Donor Database
Choosing a Donor Database: Steps to Success
Choosing Donor Software: Things to Remember
Constructing Your Call to Action: 5 Necessary Attributes
Create an Online Fundraising Plan - Step 1: Work Your Website
Create an Online Fundraising Plan - Step 2: Evolve Your Emails
Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing
Create an Online Fundraising Plan - Step 4: Know Your Numbers
Donor Database Implementation Checklist
eCampaigning Best Practices and Emerging Tactics
Evaluating Your Donor Management Software
Finding a Fiscal Sponsor
Finding Prospects, Building Relationships, Enticing Investors
Fitting Online Outreach into an Overall Fundraising Strategy
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Steps to Selecting Donor Management Software
Get R.E.A.L.: Four Steps to a Successful Fundraising Plan
Handling the Challenge of Holding Events
How to Ask for Donations
How to Revolutionize Your Special Events
In Search of CRM Part 1: Understanding Constituents and Processes
Integrate Email Into Your Fundraising Mix
Integrating Online and Offline Fundraising
Invite Your Supporters to Fundraise for Your Organization
Is Salesforce.com right for your Nonprofit?
Is Your Online Donation Page Ready for 2011?
Kiva in Second Life: Interview With Official SL Volunteers
Making Order Out of Chaos Part I: Database Reports as Proof of Effectiveness
Making Order Out of Chaos Part II: How Databases Can Help You Grow
Making Order Out of Chaos Part III: Exploring the Different Types of Databases
Microvolunteering: Why It's Better Than Sliced Bread
More Than a Donate Button: Composing Your Online Fundraising Plan in ‘09
Network for Good DonateNow by the Numbers
Network for Good DonateNow Lite versus PayPal
New Donor Bonding: The Amazing Value of Loyal Donors
Online Fundraising Handbook
Online Fundraising in 10 Easy Steps
Online Fundraising Tactics – What Works?
Plan Your Year-End Campaign in 7 Steps
Planning Your Online Fundraising Program
Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys
Review of Recent Online Communications Benchmarks Studies
Sample Online Fundraising Plan
Should We Accept Online Donations?
Should You Start a Grants Program Now?
Six Steps to a Better Event
The 2 Trickiest Things about Email Marketing
The Future of Online Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
The Third Best Webinar Ever (Or, An Intro to Crowdrise and Its Potential for You and Your Supporters)
Think Big and Keep it Simple to Improve Fundraising
Three Tests to Improve Your Website and Donation Process
Tracking Constituents in Small and Mid-Sized Organizations: Database 101
Using Cookies on Your Website
Using Message Boards to Build Community
What Network for Good Services Will Do for Your Organization
What You Need to Remember When Planning an Event
Why Building Your Own Database Should Be Your Last Resort
Why Personal Fundraising Works
Write for Fundraising123!
Best Practices
10 Best Practices to Increase Email Response Rates for Fundraising
10 Simple Ideas for a Greener Event
10 Strategies for Recession Fundraising
A Few Good Examples of Widgets
A Procrastinator’s Guide to Year-End Fundraising
A Sample Donor Appreciation Certificate
A Wake-Up Call for Fundraisers
Affordable New Tools and Strategies for Online Activism
Are Membership Dues Deductible?
Build It and They Will Come? Not for Online Fundraising!
Build Your House (file)...and Keep It Tidy, Too
Combining Mission, Benefits, and Personality: The Importance of the Message Triangle
Connecting with Donors through Your Database
Doing Donor Management Right: Expert Advice
Donation Usability: Increasing Online Giving to Non-Profits and Charities
Donor Database Implementation Checklist
Drilling for the Truth: The Power of Testing in Fundraising
eCampaigning Best Practices and Emerging Tactics
ePhilanthropy Code of Ethics
Evaluating Gift Planner Performance: A Guide for Charity Managers
Five Ways to Cultivate Your Donors—Personally
Going beyond Fundraising Appeals to Reach an Online Goal
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Improving the Experience Can Make Donors Want to Give
How to Approach Your Old and New Donors
How to Tap into the Heart and Soul of Your Organization When You Write
How to Write a Fundraising Letter
How “Wow!” Experiences Create Lifetime Donors
Invite Your Supporters to Fundraise for Your Organization
Is integrated fundraising for real?
Is Your Online Donation Page Ready for 2011?
Keeping Info in Your Donor Database
Key Components for Fundraising in a Downturn Economy
Kiva in Second Life: Interview With Official SL Volunteers
Last-Minute Giving
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
One Fool-proof Way to Make Donating Easier for Donors
Online Fundraising Best Practices
Online Fundraising in 10 Easy Steps
Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy
Overachiever's Guide to Year-End Fundraising
Plan Your Year-End Campaign in 7 Steps
Rapid Donor Cultivation
Recession-proof Fundraising
Sample Online Fundraising Plan
Sarah Bunting Shows Us All That Personal Fundraising Works!
Seven Incredible Hours in December: How to Make the Most of Year-End Giving
Six Bad Habits of Ineffective Fundraisers
Storybanking: A Bank That Always Builds Interest
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
The Art of the Online "Ask"
The economy may be down, but online giving is up
The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income
The Jusk Ask Strategy
The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals
The Make A Wish Foundation Attracts Donors with First National Campaign
The Number One Reason Donors Stop Giving
The Power of the Premium: Convincing Prospective Donors to Give
The Three Pieces of Background You Need Before You "Make the Ask"
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Year-end Gift: This Nonprofit Nailed It
The Young and The Generous: A Study of $100 Million in Online Giving
Three Common Nonprofit Diseases, and How You Can Cure Them
Tracking Constituents in Small and Mid-Sized Organizations: Database 101
Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget
Understanding the value of multi-channel fundraising
What is the average size for a board of directors?
What Would Google Do?
What Your Donors Aren't Telling You
Why Building Your Own Database Should Be Your Last Resort
Why Personal Fundraising Works
Why Should Your Organization Bother with Surveys?
Why You Need a Donor Database
Case Studies & White Papers
Case Study: Adbusters Media Foundation
Case Study: Commercial Alert
Case Study: Community Voice Mail
Case Study: Grist Magazine
Case Study: LandChoices
Case Study: Mike Tikkanen and the Kids at Risk Action Group
Case Study: National Council of La Raza
Case Study: Peaceful Tomorrows
Case Study: The Heifer Project
Case Study: The Red Cross
Comparing Lower-Cost Online Integrated Applications
Enterprise Community Partners Online Fundraising Plan and Presentation
Gesu School
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Do Your Email Statistics Stack Up?
Lower your membership amount? Think twice.
Membership 2.0: A Socially Networked Museum Membership
Online Fundraising Case Study: Dance Theatre of Harlem
Online Fundraising Strong Despite Economy
Rapid Donor Cultivation
Report: Can donation page optimization boost online giving?
The Coming Transformation of Social Enterprise
The Keys to Fundraising on foursquare
The Procrastinator's Guide to Year-end Fundraising
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors
The Young and The Generous: A Study of $100 Million in Online Giving
Events
"Missionize" Your Year-End Fundraising: Maximizing Your Organization's Fundraising Potential this Holiday Season
33 Ideas that Change the Fundraising Game
6 Steps to Building a Dynamic Grantseeking Calendar
8 Online Fundraising Changes You Must Make in 2010
A Beginner's Guide to Online Fundraising & Marketing
A Procrastinator's Guide to Year-end Fundraising
A Rookie's Guide to Online Fundraising and Marketing (Foundation Center)
A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)
A Rookie’s Guide to Online Fundraising & Marketing
All You Need to Know about Choosing a Donor Database
Alliance of Artists Communities: Emerging Program Institute
Apply to win funding through the Tom's of Maine "50 States for Good" Initiative
Broadening Your Fundraising Net: Diversifying Your Fundraising Channels to Build a Financially Healthy Organization
Crafting Your Call to Action: Tips for Improving Your Online Fundraising Results
Crafting your Call to Action: Why me? Why now? What for?
Creating an Online Fundraising and Marketing Strategy to Thrive in Tough Times
Creating Compelling Experiences of Persuasion
Creating Sustainable Funding in Economically Challenging Times
Creating the Constituent-Centric Organization: The Benefits of Constituent Relationship Management (CRM)
Cultivating Donors Online
Doing Donor Management Right: Expert Advice
ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn
Event 101 for Fundraisers
From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors
Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever
Fundraising When Money Is Tight
Getting Started with Online Fundraising & DonateNow
Grantseeking During A Recession
How to Build Relationships and Achieve Fundraising Success in a Web 2.0 World
How to Increase Attendance & Fundraising Results for Your Spring Fundraiser
How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory
How to Thrive in a Down Economy: Tips for Improving Online Giving
Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle
Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector
Network for Good to Acquire ePhilanthropy Foundation
Online Donors: Why They Leave and How to Get Them Back
Planning and Executing Your Next Big Event
Strategies for Implementing a Donor Database
Successful Email Fundraising on a Budget
Successful Fundraising in Turbulent Times
Tapping the Corporate Dollar: The ROI for Nonprofit/For-profit Collaborations
Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More
The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget
The Influential Fundraiser: Using Psychology to Win Over Donors
The One-minute Storyteller: Making Emotional Connections with Supporters (and Potential Supporters)
The Procrastinator's Guide to Year-end Fundraising
Three Big Screw-ups in Online Fundraising, and How to Avoid Them
Inspiration
10 Reasons You're Not Getting Gifts: A Mini-Manifesto
5 ways to get your email marketing ready for the holidays
America's Giving Challenge - $500,000 in Grants to be Awarded!
Americans Rate Charity Gifts a Priority This Holiday Season
Examples of the Good and the Bad in Online Fundraising Appeals
Fitting Online Outreach into an Overall Fundraising Strategy
Gesu School
Going beyond Fundraising Appeals to Reach an Online Goal
Holiday Fundraising Buttons
How Improving the Experience Can Make Donors Want to Give
How to Tap into the Heart and Soul of Your Organization When You Write
Last-Minute Giving
Overachiever's Guide to Year-End Fundraising
Plan Your Year-End Campaign in 7 Steps
Sarah Bunting Shows Us All That Personal Fundraising Works!
The Keys to Fundraising on foursquare
Welcome to Superhero Central
Quick Tips
10 Things to Avoid in Email Campaigns
11 Must-Read Books Chosen by You
12 Questions that Lead to a Better Fundraising Story
13 Secrets of Holiday Fundraising Online
13 Tips for Raising Money Online
3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising
4 Steps to Stronger (Hero-focused) Appeals
4 Ways to Attract Donors Online
5 Steps to Getting Your (Donation) Ducks in a Row
5 Trends that Will Affect Online Fundraising in 2010
5 ways to get your email marketing ready for the holidays
5 Ways to Improve Your Call to Action
6 Steps for Getting Started with Email Fundraising
6-Minute Guide to Winning Fundraising Campaigns
7 Steps to a Relevant Fundraising Offer
8 Tips for Email Fundraising
A Procrastinator’s Guide to Year-End Fundraising
Acquiring New Donors Online
Be Your Donor Day
Becoming Donor-Centric: Segmentation
Change the Way You Look at Fundraising
Choosing a Donor Database: Steps to Success
Constructing Your Call to Action: 5 Necessary Attributes
Cultivating Donors Online: Becoming Donor-Centric
Cultivating Donors Online: The “Field of Dreams” Problem and How to Fix It
Customer Service for Nonprofits
Determine Your Organization's "Onliness" (Only-ness)
Do Email Silences Matter?
eCampaigning Best Practices and Emerging Tactics
Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable
Finding Prospects, Building Relationships, Enticing Investors
Five Things We’re Forgetting When We Take Our Fundraising Online
Five Things You Should Never Say to an Online Donor
Four Essential Tweaks to Your Appeals in a Recession
Four Guidelines for Your Nonprofit’s Online Fundraising Website
Four Parts of a Great Fundraising Appeal
Four Questions to Answer in Every Appeal
Four Steps to More Donations
Going beyond Fundraising Appeals to Reach an Online Goal
Holidays in July: Get a Jump on End-of-the-Year Fundraising
How Strong Relationships Can Increase Fundraising Results in 2011
How to Ask for Donations
How to Ask for Donations on Your Website
How to Convert One-time or Annual Donors into Monthly Givers
How to Get the Attention of 9,000 People in 1 Week or How to Conduct a Successful Online Marketing Campaign in 6 Easy Steps
How to Write a Fundraising Letter
Injecting Passion into Your Appeal
Integrating Online and Offline Fundraising
Internal Organization Changes to Improve Fundraising
Invite Your Supporters to Fundraise for Your Organization
Is Your Online Donation Page Ready for 2011?
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Last-Minute Giving
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?
Online Fundraising in 10 Easy Steps
Plan Your Year-End Campaign in 7 Steps
Planning Your Online Fundraising Program
Review of Recent Online Communications Benchmarks Studies
Six Ways to Survive the Economic Storm
Social Proof and Fundraising
Tactics for Matching-Gifts Campaigns
The 2 Trickiest Things about Email Marketing
The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income
The Future of Online Fundraising
The Secret to Getting People to Give: 15 Reasons Why People Donate
The Triple-threat of Successful Stewardship: Be Generous, Grateful… and Lazy?
Think Big and Keep it Simple to Improve Fundraising
This Isn't about You: The Cures for Nonprofit Narcissism and the Belief that Need is Enough to Drive Action
Three Common Problems and Five Easy Solutions for Cultivating Donors Online
Three Tests to Improve Your Website and Donation Process
Top 4 Things to Ensure Last-minute Giving Success
What You Need to Remember When Planning an Event
When Were You Last Inspired to Donate?
Why Vivid Storytelling Inspires Giving
Research
2008 eNonprofits Benchmarks Study
4 Ways to Attract Donors Online
Benchmark Data for Online Giving
Customer Service for Nonprofits
Do Email Silences Matter?
Donors Warm Up to Online Giving
Going beyond Fundraising Appeals to Reach an Online Goal
Handling the Challenge of Holding Events
How Crisis Compels Donors to Give Online: A Study on Disaster Giving
How Do Your Email Statistics Stack Up?
How to Tap into the Heart and Soul of Your Organization When You Write
Is Salesforce.com right for your Nonprofit?
Last-Minute Giving
Mobile Study: Donors Impulsive, Social and Tech-Savvy
Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming
Online Fundraising Tactics – What Works?
Online Monthly Giving: A Review of Nonprofit Programs
Rapid Donor Cultivation
Report: Can donation page optimization boost online giving?
Review of Recent Online Communications Benchmarks Studies
Seven Incredible Hours in December: How to Make the Most of Year-End Giving
Small Nonprofits Outperform Larger Organizations Online
The Ups and Downs of Online Giving in a Down Economy
The Wired Fundraiser: A Study on Technology and Online Fundraising
The Young and The Generous: A Study of $100 Million in Online Giving
To Increase Charitable Donations, Appeal to the Heart -- Not the Head
Who Gives Money Online?
Why You Need the Wired Wealthy
Year-end Giving Snapshot: The Generous Procrastinator
Template
Network for Good DonateNow Buttons
