With a good story as the foundation for your video, your organization can use YouTube to spread your message and raise money online. Here are some tips for nonprofits venturing into the world of online video: 

  • No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images. Programs like Animoto can help you create a powerful video with no need to shoot footage. For a great example of video storytelling without moving images, check out Epic Change’s video featuring a thank you letter from a student in Tanzania.
  • If your organization is struggling to develop video content, consider sharing short pieces (think 30 seconds) with simple storylines and clear call to actions before going all out and creating a 7-minute, year-end campaign video.
charity:water youtube overlay
 

charity: water uses a call to action overlay that pops up at the end of their YouTube videos.

  • Not sure how to include music in your videos without getting into copyright issues? Check out Music Bakery for royalty-free music.
  • Don’t forget: Tell a story! Give people a reason to watch your video and suggest a clear, simple action they can take to respond to what they just watched.

For more on the telling compelling story, check out our on-demand nonprofit storytelling webinar.