What sort of outreach are you doing? How do you find new donors, new members, new volunteers? Something big is happening online, it's free, it's fast and more and more non-profits are figuring out how to use it.

How much did your organization spend on direct mail last year? How many press releases did you issue? How many galas, walkathons, donor dinners and community events did you sponsor? All designed to get the word out. All produced, at great expense, to help you tell the world about the great work you're doing.

The new internet changes the rules. You may have heard the rumblings about Web 2.0. About Google spending 1.6 billion dollars to buy YouTube.com, or about all the teenagers spending way too much time at MySpace. Surely there isn't room for your organization in this revolution! Or, if there is, no doubt it is going to take you a lot of time, planning and money...

The good news is that the community-centric model of Web 2.0 is custom-made for organizations that do good work. No ticket required; no technology needed. The very same tools that have made it easy for a 14-year-old guitar player from Japan to become world famous make it easy for you to reach a larger audience than ever before.

It's a whole new Internet. Here are the six free things you can do right now to figure it out.

1) Put yourself on YouTube.

It is now the 8th most popular website on the Internet. And you can be there for free. Search YouTube for "ASPCA" to see how.

2) Get found on Technorati.

Technorati tracks blog posts and site changes. Registering your URL takes only a few minutes.

3) Measure your traffic. Free.

Measure your marketing campaigns. Google provides critical information about where your traffic is coming from and how people are navigating through your pages.

4) Tap the blogs.

Run a search on technorati.com or feedster.com to determine which bloggers are talking about you and your area. Then cultivate relationships with them.

5) Donations with Squidoo.

The fastest-growing fundraising co-op on the Web helps nonprofits raise money and drive traffic, by letting people create easy-to-build web pages on any topic.

6) Digg it!

Digg.com lets people vote on the news and web pages that are important to them, bringing the best stuff to the top. This is a free way to gets lots of traffic to your site.

Source: http://sethgodin.typepad.com/seths_blog/2006/12/free_onepager_f.html