For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

In this fantastic slideshow, Jonathon offers 10 online marketing goals everything nonprofit should live by, as well as
  1. To dominate: First get found, then get more and better traffic
  2. Leverage existing networks to reach out to new sites/communities
  3. Place priorities on most valuable audiences, sites/communities that work
  4. Use both organic SEO results and SEM ads to increase targeted traffic
  5. Saturate channels with friendly content, build positive reputation
  6. Monitor online reputation, respond quickly to negative influences
  7. Design landing pages for success on a per-audience/per-source basis
  8. Analyze traffic to measure ROI, revise tactics, and set strategy
The presentation also offers simple, straightfoward tips for optimizing your online marketing across seven categories:
  1. Findability
  2. Search engine optimization [SEO]
  3. Search engine marketing [SEM]
  4. External web marketing
  5. Online reputation management
  6. Landing page design
  7. Web analytics

View more presentations from Jonathon d. Colman.