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Amidst the hub-bub of annual reports, strategic planning and grantseeking calendar development, your focus as a fundraiser is out in front of you to the year ahead.
But as your attention shifts from this year to the next, are you maintaining and building your relationships with donors as well as you could be? Are you saying exactly what your supporters need to hear such that they'll become repeat donors?
Network for Good's Katya Andresen and Care2's Jocelyn Harmon delve into effective donor cultivation and ideas for effective messaging:
- What (and how often) to say to donors to keep them interested in your work-and their impact on it-as you enter the new year
- How to make your follow-up personal
- What vehicles are most appropriate to say thank you
- An overview of the four must-have pieces of text for your follow-up
About our speakers
Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.
Jocelyn Harmon is the Director of Nonprofit Services at Care2. Jocelyn is passionate about helping charitable organizations and causes succeed online so that they can change the world. Jocelyn is also a recognized blogger and speaker on online marketing for social change.
What others said about this session:
- "Thank you for your time and expertise. I appreciated the well-organized presentation, conversational and encouraging tone of the conference. Also, thanks to Network for Good for making it available free-of-charge!"
- "I was really excited to participate today. The information you shared today will prove most beneficial as I interact with everyone here at work and everywhere really. It really brought home how much I can relate to what our donors may feel receiving gratitude in a genuine and sincere way. Thank you for a new perspective to expressing gratitude to everyone; not only donors."
- "Thanks so much for sharing your knowledge and making yourselves available to the non-profit community. You're already making a difference in our work. While on this teleconference, I thought up several good ideas for expressing gratitude to our donors and building positive relationships with our donors and readers. Can't wait to get going."