In today's competitive marketing environment, is your nonprofit's tagline strong enough to get attention and provoke questions? Does it complement your org's name, convey the unique value you deliver to your community and differentiate you from the competition?
Or is your nonprofit's tagline vague, ambiguous, over-reaching, too abstract or simply non-existent? 72% of nonprofit organizations rate their taglines as poor, or don’t have one at all. But a tagline is a terrible thing to waste.
Think about it. Your tagline is seen and heard more than any other eight or less words you communicate. It's on business cards, email signatures, signage, online and print communications, fundraising videos, voicemail and more. Without it, your organization just can’t compete for donors, volunteers, board and staff members and more.
This call was about key findings from the just-released Getting Attention Nonprofit Tagline Report, what makes a strong tagline work, and the seven deadly sins to avoid.
