Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. And in tough times like these, non-profit organizations cannot afford to overlook opportunities to immediately improve their bottom line.

Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics:
  • What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)
  • Visual examples of the "before" and "after" donation page facelifts
  • A checklist of what to test on your own donation pages

About our speaker
Dawn Stoner has been a Senior Account Executive at Donordigital since 2006. She has worked with Amnesty International, Humane Society of the U.S., the UN Foundation, Union of Concerned Scientists, Earthjustice and others to create effective online fundraising, advocacy, and communications programs. She has helped various clients drive significant improvements in their web and email landing page conversion rates through multivariate testing.