There is an article on TechCrunch by Dave McClure called "7 steps to Graphing Your Facebook Strategy".

Here are seven major aspects of Facebook you can use to increase the visibility of your startup, business, product or service:

1. Set Up Your Graph: Profiles & Privacy
2. Make Connections: Networks, Groups & Events
3. The Need for Feed: Your [Shared] Social Activity Stream
4. Share Your Content: Share & People-Tag Your Stories & Media
5. App to the Future: The Facebook Platform, APIs, & Applications
6. Pay to Play: Ad Networks, Sponsored Stories, & Paid Distribution
7. Show Me The Bunny: Gifts, Points, & Virtual Currency

[Editor's note: For important Facebook demographical information that can be crucial when starting or redesigning your Facebook strategy, view this slideshow posted by Beth Kanter on her blog.]

Source: http://beth.typepad.com/beths_blog/2007/10/seven-steps-to-.html