Download the transcript, audio recording, presentation slides and full "Procrastinator's Guide" below Related Documents!

Is your nonprofit ready to ramp up your online fundraising this holiday season? The last weeks of the year are the biggest and most important for online charitable giving. (In fact, Network for Good processes 40% of online donations for nonprofits like yours in December!) With some quick tweaks to your website, as well as incorporating marketing and communications best practices, you will have all the tools you need to to take advantage of the season.

To help you get started right away, Alia McKee and Mark Rovner from Sea Change Strategies, as well as Kathryn Powers with Conservation International, and moderator Eric Rardin of Care2 share 11 critical action steps for mobilizing your donors and raising money.

In this archived presentation, you will learn the most successful fundraising strategies including:

  • How to create compelling fundraising campaigns that motivate web visitors to make a donation on your website
  • What easy fixes you can make to your donation page, so that donor's complete the donation process
  • How to communicate with donors before, during, and after they donate money online to your nonprofit and build long lasting relationships

About our speakers
Alia McKee (Principal, Sea Change Strategies):
Alia helps non profit clients innovate engaging, inspiring, and successful online fundraising, advocacy and marketing campaigns. Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others. Alia holds a masters degree in public policy and communications from the LBJ School at the University of Texas at Austin.

Mark Rovner (Principal, Sea Change Strategies): Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led online efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation, Environmental Defense Fund, the Monterey Bay Aquarium, and the International Campaign for Tibet. Mark took up scuba diving in 2005, and it's hard to get him off the subject. He's also a lawyer, but he is not proud of that fact, though it keeps his mother off his back.

Kathryn Powers (Online Fundraising Manager, Conservation International): Kat came to Conservation International from the Cheetah Conservation Fund (CCF) where as Director of USA Operations she honed her fundraising skills. Previously, she served as Membership Coordinator for the Society for Conservation Biology.

Eric Rardin (our host! and Director of Nonprofit Services, Care2): Eric currently helps nonprofits recruit passionate supporters from Care2.com. Care2 is an online social network of over 12 million people worldwide who want to make a difference in causes they care about. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.