The last weeks of the year are far and away the biggest and most important for online charitable giving. In fact, Network for Good processes 40% of online donations for nonprofits like yours in December. With some quick tweaks to your website, as well as your marketing and communications efforts, you can ensure that you are ready and able to take advantage of the season. Learn 10 critical action steps for raising more money this holiday season.
If you're a procrastinator and are only just revving up your holiday fundraising, review this archived session and download the materials below.
About Our Speaker
A frequent writer, speaker, and blogger, Mark Rovner is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led integrated communications and marketing efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, the Christopher Reeve Foundation and the International Campaign for Tibet. Trained in audience research by Peter Hart and the Public Agenda Foundation, Mark led the first-ever nationwide study of socially-engaged Internet users in 1999 -- a work still viewed as a benchmark in the field.