Tough economic times are forcing non-profits to become even more aggressive about fundraising. Now is the time to hone your online fundraising strategy and pull out all the stops to recruit new supporters.
To aid you in doing so, M+R Strategic Services has just released a new whitepaper that takes a hard look at the use of premiums in online fundraising. M+R teamed up with four national non-profit groups to determine the impact of offering a premium in an online fundraising campaign. Each group tested a premium offer to prospective donors against a non-premium control offer as part of their 2008 end-of-year fundraising efforts. Here are some of the highlights on how the premium offer performed on average:
- Response rates increased by 95%
- Average gift sized increased by 37%
- Net revenue grew by 51%
Of course, what you offer and how you offer it makes a huge difference, so be sure to check out the whitepaper below to get the full details!