Your e-mail and web copy may persuade people to "click to donate now." But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.
If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! (Assuming average gift size is unchanged.) Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy.
Download Donordigital's brand new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy and find out what's working.
Donordigital helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet for fundraising, advocacy, and marketing. We provide strategy and implementation to enable organizations to use e-mail, the Web, and other communications to build their constituencies and change the world. For more information, visit www.donordigital.com.
