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In challenging times, nonprofits often increase efforts to generate additional funding so critical programs and initiatives do not suffer. At the same time, however, securing revenue is increasingly difficult because of the economic conditions. Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions.

You must stand out from the others.  

Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. Going beyond the basic philanthropic request will help you develop successful long-term partnerships. Explore how to step outside the mindset of standard offerings and think strategically about establishing these relationships. Fostering these relationships will not only help your bottom line, but can assist you in other ways as well.

We will also touch on some more advanced topics such as campaign optimization, integration with website analytics and opportunities for non-grant paid search campaigns.

This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Topics covered include:

  • Why companies are willing to increase sponsorship funding
  • How to differentiate your cause in the crowd of organizations seeking sponsorships
  • Recognizing that the benefits typically offered by non-profits often do not meet the needs of the corporate sector
  • A step-by-step methodology for creating a successful partnership-based program
  • Establishing a systematic approach in your outreach to the corporate sector which differs from the philanthropic request
  • Key factors to evaluate to ensure your organization remains true to its mission


About our speaker
Lewis Flax is President and CEO of Flax Associates, a firm that assists nonprofits in the understanding, implementation and execution of successful sponsorship and partnership sales efforts. He is currently assisting Community Anti-Drug Coalitions of America, Associated Builders and Contractors, and the Institute of Management Accountants in maximizing their revenues generated through partnership offerings. Mr. Flax is active in the American Society for Association Executives and serves as an instructor for courses offered through Dale Carnegie Training.