Download the presentation slides below under "Related Documents." And don't forget to come back in 24-48 hours to download the MP3 audio recording & transcript.
With more and more nonprofits moving online and social networks all the buzz, there is an important fact that is being overlooked: Email still drives the majority of nonprofit online fundraising and advocacy, and it is an efficient way for nonprofits to get the word out. This presentation will cover options for growing an email list, as well best practices for cultivating your subscribers to become advocates and donors.
After this presentation, you should walk away with resources to understand:
- best practices for growing your email list
- best practices for optimizing the emails you send
- examples of nonprofits using email marketing to grow their online fundraising
About our speaker
Justin Perkins is an entrepreneur, environmentalist, accidental techie, new media marketing expert and former State water resources administrator for a major watershed in Colorado. Since 2006, Justin has worked with Care2 to help nonprofits customize strategic campaigns to reach Care2's audience of 10 million members and to leverage Care2's audience to reach other networks. He also develops new tools to help nonprofits with marketing and fundraising, and frequently speaks at nonprofit conferences about social media strategy and online marketing. Justin launched the popular nonprofit blog, frogloop.com, for Care2 in 2006 as a way to share cutting edge case studies and best practices for nonprofit online marketing.
