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What does the latest scientific thinking tell us about how people think and make decisions? And if you could use this knowledge with donors, board members and colleagues would it make you a fabulous one-to-one fundraiser- confident to handle the most challenging situations?
This session is based on research and case studies from Bernard Ross and Clare Segal's new book The Influential Fundraiser, published by Wiley in December 2008. The book explores how you can ethically use techniques from psychology, neuroscience, magic and even stage mindreading to discover how others think- and so influence them to commit to and support your cause.
Among the topics covered:
- The 5Ps of fundraising persuasion
- Nine donor NOs and how to handle them
- Building instant rapport with difficult donors
- Changing language to change minds
Join Bernard Ross and discover you have the potential to be a fantastic and impressive champion for your cause.
About our speaker
Bernard Ross, a director at the Management Centre (=mc), is an expert in strategic thinking, organizational change and personal effectiveness.
He works internationally in Europe, the United States, Africa and South America. He has worked with a wide range of not-for-profit organisations over 25 years, including the British Red Cross, Amnesty International, Greenpeace International, UNICEF, Oxfam and the British Film Institute.
Find more information from our speaker at the Management Centre's website: www.managementcentre.co.uk
