Do you have a hard time telling scintillating stories about the work you do? We’re here to help you inject excitement into your stories, inspire donors to give and get media to listen.
Join Katya Andresen, VP of Marketing from Network for Good, and very special guest Macon Morehouse, a correspondent for People magazine who specializes in telling great stories about good causes, for this free teleconference. Katya and Macon will reveal how to better tell your story, and Macon will share her step-by-step experience writing stories for some Network for Good nonprofit customers who were at a loss as to how to tell their tale. Both journalists by trade, Katya and Macon will also talk about generating media interest in your story.
BOOKS REFERENCED
Storytelling As Best Practice by Andy Goodman. Details here.
Made to Stick by Chip Heath & Dan Heath. Details here.
The Elements of Persuasion by Maxwell & Dickman. Details here.
Excerpt: The five elements of a good story
1. Passion in the teller
2. Protagonist or hero
3. Antagonist or conflict
4. Awareness
5. Transformation
Don't have time to view or listen to the entire presentation? Check out the related articles below for all the most important takeaways.
