Nobody can predict our economic future. But in tough times, whether driven by the economy, the environment or political events, there are simple yet sometimes counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy -- and emerge healthy and poised for renewed growth when the economic crisis has passed.
Participants can expect:
- An overview of how the economy affects fundraising
- Step-by-step tips for developing an effective fundraising strategy during a downturn
- Practical steps organizations can take to survive (and thrive!) in the future
- A live Q&A session with our presenter
This event is over, but you can listen to the recording and download the transcript below.
About our speaker
Mal Warwick has distinguished himself through his contributions to the nonprofit sector as one of the world's leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector. He is an author, entrepreneur, and founder and chairman of Mal Warwick Associates and co-founder of Donordigital (both of Berkeley, Calif., and Washington, DC), fundraising agencies specializing in direct response fundraising and marketing. Mal also founded Response Management Technologies, Inc. (data processing firm for nonprofits) and co-founded the Share Group (telephone fundraising). Collectively, Mal and his associates are responsible for raising more than half a billion dollars-largely in the form of small gifts from individuals.
