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There are six trends fundamentally transforming the relationship between fundraiser and donor. Do you know what they are? Are you prepared to handle them? Have no fear: Katya Andresen will tell you what is changing, why we have to change (generational, cultural and technological shifts mandate it) and how we survive and thrive in this new philanthropic world order.
She'll also give you a bonus four secrets to strengthening your appeals in this lackluster economy. Don't miss this brand-new content, which will significantly strengthen your fundraising results in 2009 and the years beyond.
Katya will cover the following trends, providing tips for deftly adjusting to each in your upcoming appeals:
1. Impact
2. Involvement
3. Impulse
4. Community
5. Competition
6. Transparency
You'll also get the four tweaks you must make to your holiday appeals given the lackluster economy, from showing thrift to detailing impact.
About our speaker: Katya Andresen
Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. In addition, she is an adjunct professor of communications at American University's Key Certificate Program and serves on the board of EarthShare. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.
Katya is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
