Download the audio and written transcripts below Related Documents, and find Kivi's bonus articles below Related Articles!
Every time you hit send on an email message to one of your audiences-your donor list, e-newsletter subscribers, etc.-there's a sense of satisfaction. All that hard work and project coordination to get your text, links and images together has paid off and your e-mail is out the door.
But when it arrives at your subscriber's inbox, how do you ensure it's opened and read? What are keys ways to engage-or turn off-your readers' attention?
Join Kivi Leroux Miller as she provides practical advice for putting together a winning email strategy and plan for 2010:
- The steps to developing an editorial calendar, what type of content mix works best, and how often you should send
- E-newsletter ideas for every month of the year
- A refresher checklist on the dos and don'ts of good email writing and design
- How to know if your plan is working
About our speaker
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and EcoScribe Communications. Through training, coaching and consulting, she helps small nonprofits make a big impression with smart, savvy marketing and communications. She is a nationally recognized speaker who teaches a weekly webinar series and writes a leading blog on nonprofit communications at NonprofitMarketingGuide.com. Her first book, also called "The Nonprofit Marketing Guide," will be available from Jossey-Bass in May 2010.
