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Tell us if this scenario sounds familiar: Your organization has outgrown your old static/brochure website. (Actually, you hated it from the beginning but at least it existed!) The site is not doing its job to share your excellent and successful work in your community or around the world.
Take advantage of this training when we shared an exciting makeover story about the Hunger Project (THP) reaching their goals and advice for you to turn your website around, too. Here's a sneak preview of a few of the changes THP made that our presenter--Margaux O'Malley of Grand Junction Design--discussed and might help you to apply to your website:
- Organizing the content in ways that can be easily understood by any website visitor
- Creating a visually appealing graphic design that directs users to the most important actions available-get involved and donate
- Ensuring various paths to find content so each individual user can easily find the pieces that interest him/her
- Setting up a content management system that allows staff to add and edit content easily and as needed
THP saw an impressive return on their investment and serves as an excellent example in why nonprofits should think twice before cutting their website budgets now, even in a down economy. A well-planned and well-executed site can be your ticket to growth and online fundraising success this fall and holiday season!
You can expect to learn how to look at your website more objectively and be less overwhelmed by the prospect of updating your website.
About our speaker
Margaux O'Malley is one of the co-founders of Grand Junction Design (www.grandjunctiondesign.com). She is responsible for overseeing client projects and procuring new work.
Margaux graduated from Carleton College in 1997 with a BA in Latin American Studies and Spanish. A year teaching and a year working in the (very much) for-profit sector made it clear that she needed to be doing something toward making the world a better place and championing such progressive causes as affordable housing, human rights and saving the environment. In 1999 she took a job with Neighborhood Funders Group and started down that path, and since then she's worked with a variety of groups to further these causes.
Her personal focus is on environmental sustainability. She enjoys spending as much time as possible outdoors. In her family and in GJD, she makes every effort to consider the environmental impact of each action and decision, and to teach her children to do the same.