Download the slides & MP3 audio recording below!
Why is YouTube so compelling? What does user-generated content mean? How can (and why should) nonprofits of all sizes consider breaking into the world of video to tell their stories?
Gala dinner videos are no longer enough. You need a new paradigm to be able to use the power of online video, with the resources you have. In this session we will walk through how to create a video strategy, how to find the stories within your organization, how to turn these stories into videos, and how to use them to advance your mission.
Major takeaways you can expect:
- The web video imperative
- Step-by-step process for developing a strategy
- How to effectively use video on your site and in your campaigns
About our speaker
Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video and Web 2.0 for social change.
DURING THE PRESENTATION, MICHAEL REFERENCED THE VIDEOS HOSTED HERE:
http://blog.see3.net/2009/02/15/online-video-teleconference/
