Causes on Facebook is a tool that lets you easily fundraise and recruit supporters for your nonprofit on the popular social network Facebook. On this call Randall spoke about how Causes can supplement your fundraising and organizing efforts, how to join and navigate Facebook, and how to use Causes to build an online network of supporters. He covered the basics of joining Facebook and using the Causes tool, and then looked at specific cause campaigns started by actual nonprofits using Causes in order to help you get started.
Facebook is a social network used by its members for a host of basic social activities, like communicating, sharing photos and keeping in touch with friends. One of its advantages is that an individual's real-life social network-such as at a business, city, or school-is brought together in one online location. Causes takes advantage of this by giving Facebook members the tools to initiate and grow a campaign or "cause" by leveraging their own social network. Information can spread over time through your own network, your friends' networks, their friends' networks, etc. Thus with Causes you can build a long-term online community for your nonprofit that develops as your organization does.
About Randall Winston: Randall is currently the Director of Nonprofit Relations for Causes as part of Project Agape. He earned a B.A. in government from Harvard. Before joining Causes, he spent two years in Beijing working for the urban development and architecture firm, SOHO China. He also co-founded an investment advisory firm, and worked as a consultant with Goldman Sachs.