Download the audio recording, transcript and slides below Related Documents! 

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," (Jossey-Bass, 2010) this session -- a lively discussion between marketing expert and publisher at GettingAttention.org Nancy Schwartz and author Sarah Durham -- introduced nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.

Takeaways:

  • An overview to the Brandraising concept
  • A way to link vision and missions to day-to-day communication
  • A clearer sense of what branding is and what it means to nonprofits
  • Give nonprofit staff with no/little communications experience a better sense of how to manage it all

About our speakers
Sarah Durham escaped from the advertising, design and marketing world(s) she'd grown up in and started Big Duck--a leading communications firm that works exclusively with nonprofits. Their clients include local, regional, national and international organizations such as The Leukemia & Lymphoma Society, American Jewish World Service and the New York City Charter School Center.

Sarah is a total nonprofit communications nerd. She was named a "Top Fundraiser Under 40" by Fundraising Success Magazine in 2006 and is a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences. Sarah teaches aspiring nonprofit communications nerds at NYU's Wagner School and at the Athena Center for Women's Leadership at Barnard College. Sarah Tweets @BigDuckSarah; please join her in conversation there.

Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as President of New York City-based Nancy Schwartz & Company (NS&C). Nancy and her team at NS&C provide communications planning and implementation services to organizations as varied as the Corporation for Supportive Housing, Robert Wood Johnson Foundation, Environmental Health Coalition, United Jewish Federation of Tidewater and the National Center for Biking and Walking.

Nancy is a board member of NTEN and on marketing committees of her synagogue, high school and local PTA. In her life beyond nonprofit marketing, Nancy loves hanging with her husband Sean and daughter Charlotte, gardening, cooking/eating, hiking, photo-ing and much more!