Download the MP3 audio recording and transcript below!
In these recessionary times, budget cuts are inevitable for most nonprofits. Your marketing and fundraising programs are sure to face cuts. Here's information on how to make those cuts wisely:
- What You'd be CRAZY to cut
- Places where you can find meaningful savings
- Places to cut
- What about innovation? - How to innovate in tough times
About our speaker:
Jeff Brooks, Creative Director at Merkle and blogger of the Donor Power Blog, has worked as a writer and creative director on behalf of many of the world’s leading nonprofits, including CARE, American Cancer Society, World Vision, America’s Second Harvest and many more. He has planned and executed hundreds of campaigns in direct mail, print, radio, the Internet and other media that have motivated donors to give millions of dollars. He believes that nearly everyone is just waiting to give money to deserving causes — they just need the right “nudge.”