Question: "John Kenyon mentioned using images in e-mail... What about Outlook automatically blocking those images? Is it worth including since the user has to take another step to download the image?" - John
Answer: An image is a compelling way to entice folks to click through to full stories and capture their attention quickly. Even the blocks of white space created when images are blocked draw the eye. This is where "Alt-text" comes in handy: In your email marketing tool (not Outlook!) you have the ability to decide what text is shown if the image itself it blocked. Here's a chance to work your copy-writing skills and persuade folks that they're missing out if images are blocked! Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear.