Why People Donate

10 Reasons You're Not Getting Gifts: A Mini-Manifesto

Katya Andresen

If we want more donations - more gifts for our cause - we have to tap into our own, inner gifts. Here are the 10 gifts you should make sure you're leveraging when you reach out to your supporters.

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Fundraising Gifts

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The Seven Things Everyone Wants: What Freud and Buddha Understood about Nonprofit Outreach

Katya Andresen and Mark Rovner

There are seven deep human needs to remember when creating nonprofit campaigns. (These are not to be confused with Maslow's hierarchy of needs!) The old marketing and fundraising playbooks don't work anymore. It is time to reinvent nonprofit marketing and communications for a new era using The Seven Deep Human Needs.

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The Secret to Getting People to Give: 15 Reasons Why People Donate

Rebecca Higman and Katya Andresen

News flash: People have things to do other than care about your cause. You're not always competing with another nonprofit whose mission is similar to yours; you're also duking it out with soccer practice, a burgeoning Netflix queue and that all-inviting couch beckoning your supporters to take a load off.

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Why Personal Fundraising Works

Katya Andresen

The beauty of peer-to-peer fundraising is that it is based on two-way communication; it is a conversation between individuals rather than a speech from an organization. It puts your message in the mouth of the person most likely to prompt a donation: someone the audience knows. There are two useful social psychology theories at work here: liking and reciprocation.

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