Webinar Summary

Turn Supporters’ Time into Money through Polling and Surveys

Research for Good’s Shawn Case

At Research for Good, we partner with nonprofits just like yours to turn your supporters' time into revenue for your organization. Market researchers constantly need people to fill out online surveys and polls. We connect your supporters with those researches and then donate to your cause every time a supporter completes a survey.

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How “Wow!” Experiences Create Lifetime Donors

Pamela Grow

Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! experiences by providing exemplary customer service. Because of this commitment to their customers, Zappo's is now the gold standard for customer service.

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Katya Andresen, Alia McKee Scott &Mark Rovner

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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Making a Switch: How to Change Things When Change Is Hard

Dan Heath

Why is it so hard to make lasting changes in our organizations, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, says Dan Heath, the co-author of the new book, Switch: How to Change Things When Change Is Hard.

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The Procrastinator's Guide to Year-end Fundraising

Alia McKee, Mark Rovner, Kathryn Powers, Eric Rardin

Download the transcript, audio recording, presentation slides and full "Procrastinator's Guide" below Related Documents!

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GuideStar Webinar: Strengthening Your Fundraising Appeals: Powerful Giving Season Communications during a Downturn

Katya Andresen

Learn how marketing can keep your organization strong and sustainable—even during a recession. Stand out from the competition for visibility and resources. You’ll also learn the four key questions you must answer to win funding from donors and corporations.

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The Language of Change: 20 Words and Phrases that Impact Attitudes, Actions and Funding

Tom Suddes

Download the presentation handout, transcript and audio below 'Related Documents'!

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Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Dan Schulman

Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents!

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The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget

Jeff Brooks

Download the MP3 audio recording and transcript below!

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Spreading Your Nonprofit's Message with Google Adwords

Frederick Vallaeys & AnnMarie Hill

Are you looking to increase exposure for your nonprofit? Have you thought about advertising your organization online, but don't know where to begin? Google AdWords Evangelist, Fred Vallaeys and Google Grants Strategist AnnMarie Hill provide an introduction to Google AdWords.

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