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Research

15 Secrets to Great Subject Lines

By Rebecca Ruby: Jul 15, 2008

Lyris HQ has a great a white paper "Email Subject Lines: 15 Rules to Write Them Right," which highlights the make-or-break importance of subject lines. It's well w

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Donors Warm Up to Online Giving

By Jane Lampman: Jul 1, 2008

"Giving topped $300 million in 2007. A small but rising percentage of those gifts came via the Internet..."

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2008 eNonprofits Benchmarks Study

By M+R Strategic Services and NTEN: May 10, 2008

http://www.fundraising123.org/article/2008-enonprofits-benchmarks-studyEver wonder how your email list stacks up against other nonprofits? Is it just your open rate that’s declining, or are all nonprofits seeing the same results? And just what is a good online fundraising response rate?

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Report: Can donation page optimization boost online giving?

By Melissa Tooley: May 20, 2008

While email and web copy may persuade people to "click to donate now," very few who land on the donation page actually complete the donation transaction.

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Is Salesforce.com right for your Nonprofit?

By OneNorthwest: Apr 16, 2008

This document is meant to be a short starting point for nonprofits to make a decision if Salesforce.com is a good choice for their nonprofit. It will give some introduction to what Salesforce.com does, and the benefits and risks involved in using it.

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Why You Need the Wired Wealthy

By Katya Andresen: Apr 7, 2008

A growing number of people are giving even bigger bucks online. A new study, “The Wired Wealthy” by Convio, Sea Change Strategies and Edge Research, looks at these major online donors in depth. Read the study here, or just check out these key points from the study:

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Online Monthly Giving: A Review of Nonprofit Programs

By Marie Ewald and Karen Matheson: Feb 29, 2008

Monthly giving (also known as a recurring donors or sustainers program) has come a long way from the early days of child sponsorship.

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Show Me the Numbers: Can Group Fundraising Help You?

By Peter Deitz: Jun 18, 2007

In April 2007, a National Public Radio listener named Norman Bier learned that a women’s shelter on South Dakota's Standing Rock Indian Reservation — one of the poorest Native American communities in the United States — had exhausted its funding and was facing an imminent suspension of services until new funds could be secured.

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Why Open Rates are Dropping and What it Means for You

By Karen Matheson & Eve Fox: Nov 30, 2007

Open rates are dropping like flies. When we examined data from 15 national non-profit groups for the eNonprofit Benchmarks Study [see PDF below] earlier this year we found a steady, striking decline in email open rates across all the groups over the past two years. Average open rates for the groups fell by 6%.

This decline may sound like terrible news for any organization that communicates with its members, constituents, activists, or donors online but please don't commit hara-kiri yet!

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Who Gives Money Online?

By Katya Andresen: Nov 30, 2007

Learn what the average online donor is like and you can better find them, target them and turn them into your supporters.

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