Subscribe to our free weekly Tips Newsletter.

Research

Mobile Study: Donors Impulsive, Social and Tech-Savvy

Katya Andresen

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

more...

Share |

Seven Incredible Hours in December: How to Make the Most of Year-End Giving

Katya Andresen and Jeff Brooks

At Network for Good, we have processed over $400 million in donations to about 60,000 nonprofits since we were founded.

more...

Share |

How to Tap into the Heart and Soul of Your Organization When You Write

Julie Stofer

Is your organization one of the thousands that miss the mark when writing fundraising materials?

more...

Share |

Who's Using Social Networking and How?

Julie Stofer

If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed:

Social Networking Presence

more...

Share |

Small Nonprofits Outperform Larger Organizations Online

Katya Andresen

Katya Andresen, Network for Good's Chief Operating Officer, attended M+R's presentation of its 2010 eBenchmark study of online outreach with NTEN here in Washington, DC in May. The following is her take on the study, from her Nonprofit Marketing Blog.

more...

Share |

How Do Your Email Statistics Stack Up?

Jeff Brooks

It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.

more...

Share |

A Nonprofit's Guide to Event Fundraising Analytics

Event 360 and Convio

(Learning Center introduction below by Katya Andresen, COO of Network for Good and blogger at nonprofitmarketingblog.com)

more...

Share |

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Katya Andresen, Alia McKee, Mark Rovner

Download the full (free!) eBook from Network for Good!

more...

Share |

America's Giving Challenge: Assessment and Reflection Report

Beth Kanter and Allison H. Fine

Thousands of individuals competed for donors, donations, and matching awards for their favorite charitable causes as part of the Case Foundation’s first-ever Giving Challenge. The Challenge introduced emerging technologies to millions of people and helped give new significance to the power of individual donors and small donations.

more...

Share |

The Ups and Downs of Online Giving in a Down Economy

Sarah DiJulio, M+R Strategic Services

In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.1 We decided to take one more look at these trends—the election is over, the economic crisis has deepened and end-of-year fundraising data is available.

more...

Share |