Research

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Katya Andresen

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraisin

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How to Get Donors to Relate to Your Nonprofit -- and Give More

Katya Andresen, Mark Rovner & Alia McKee

Giving is personal. The closer we feel to a cause, the more likely we are to give.

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Mobile Study: Donors Impulsive, Social and Tech-Savvy

Katya Andresen

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Joanne Fritz, About.com

A brief preface from Network for Good:

If you’re contemplating committing time to engaging people on social networks – and it does take time – you need to ask yourself a bunch of other questions first.

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How to Tap into the Heart and Soul of Your Organization When You Write

Julie Stofer

Is your organization one of the thousands that miss the mark when writing fundraising materials?

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Small Nonprofits Outperform Larger Organizations Online

Katya Andresen

Katya Andresen, Network for Good's Chief Operating Officer, attended M+R's presentation of its 2010 eBenchmark study of online outreach with NTEN in Washington, DC. The following is her take on the study, from her Nonprofit Marketing Blog.

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How Do Your Email Statistics Stack Up?

Jeff Brooks

It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.

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A Nonprofit's Guide to Event Fundraising Analytics

Event 360 and Convio

(Learning Center introduction below by Katya Andresen, COO of Network for Good and blogger at nonprofitmarketingblog.com)

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Katya Andresen, Alia McKee, Mark Rovner

Download the full (free!) eBook from Network for Good!

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Use keyword research to identify e-newsletter subject lines

Network for Good

The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. As the economic downturn took hold last fall, SCORE team examined whether their newsletter strategy was doing enough to reinforce how SCORE’s offerings can help small-business owners.

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