Quick Tips

Our Website Stinks! Tips & Secrets for a Successful Redesign

Michael Weiss

Websites are a lot like shoes. You love that new pair when you get them. But, after a year or two, they start to look a little worn around the edges. And they're not really too trendy anymore. And they were never really that comfortable to begin with, right?

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Google AdWords for Nonprofits: 10 Tips About Keywords

Caitlin Ochs

With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool.

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Word-of-Mouth Marketing for Nonprofits

Rebecca Ruby

You may not realize it, but you're already doing a bang-up marketing job by talking about your organization online, offline or some combination of both. It's OK to talk about your organization (at length). And have other people talk about it. And have their friends talk about it -- not just online, but in REAL life.

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10 Ways to Engage Constituents Online

Katya Andresen

For your cause to be successful, it vital to engage your constituents online. Adapt these effective marketing principles to your online outreach for attracting new donors, raising more money and spreading the word about the good work you do.

Do cross-channel promotion. In the mail, email your donors before they receive postal mail appeals.

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10 Ways to Win a Corporate Partner

Katya Andresen

Put yourself in the shoes of a corporation or small business for a moment. There are about 1.5 million nonprofits, and most are hitting up you -- the businessperson -- for money. That's a lot of competition. And that's the bad news.

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3 Tips for Improving Nonprofit Newsletters

Katya Andresen

I get about a dozen nonprofit newsletters a week. Most are so poor they aren't worth reading, and for that reason, they weren't worth writing. There are notable exceptions, but in general, I feel about newsletters the same way I feel about most mission statements-nonprofits spend a whole lot of time on them, but no one is really inspired by them. So how do you become the dazzling exception?

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The Two Words You MUST Include in All Your Outreach

Rebecca Ruby

Scammers love to trick you by pretending to be someone they're not. For instance, how many times has "PayPal" or "Your Bank" attempted to get you to confirm or re-enter your personal information for their records?

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Online Fundraising in 10 Easy Steps

Katya Andresen

Because of its convenience, efficiency and speed, online giving is becoming more and more popular among donors. According to a Kintera study, more than 65% of donors visit an organization's website prior to making a donation.

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The Secret to Getting People to Give: 15 Reasons Why People Donate

Rebecca Higman and Katya Andresen

News flash: People have things to do other than care about your cause. You're not always competing with another nonprofit whose mission is similar to yours; you're also duking it out with soccer practice, a burgeoning Netflix queue and that all-inviting couch beckoning your supporters to take a load off.

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Why Vivid Storytelling Inspires Giving

Perla Ni

I had read of Wharton marketing professor Deborah Small’s groundbreaking research on how statistics can suppress giving. I followed up with her by phone with this interview about how nonprofits can use her research to more effectively fundraise.

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