Quick Tips

Six Ways to Survive the Economic Storm

Katya Andresen

This is a scary time for fundraising - perhaps the most terrifying that most of us have ever experienced. The economy is tanking. Everyone is fearful about their financial future. And here we are - on the verge of fundraising season.

It's tempting to panic. Yet that would be the easiest - and worst -- thing we could do.

Here are some thoughts on what you should do instead:

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10 Tips for Nonprofit Emails that Pop

Emma

A well-designed email is a great place to show off your brand, and a campaign that’s easy on the eyes - and a pleasure to read - builds trust and loyalty with your readers. So if creating great looking campaigns is one of your goals, then we’re happy to share what’s working in email design. (You can download a PDF version of this tip sheet below).

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10 Things to Avoid in Nonprofit Email Campaigns

Emma

Email can be a powerful tool for staying in touch with supporters. After spending time on your email strategy and crafting the perfect message, don't crash and burn by making one of these common mistakes.

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How to Convert One-Time or Annual Donors into Monthly Givers

Katya Andresen and Alia McKee

Thinking about monthly giving is one of the smartest things you can do as a fundraiser. At Network for Good, we find that 30-40% of the donation volume for a nonprofit website is monthly giving, and that would be a great situation to find all nonprofits in-thanking people every month instead of asking them for donations every few weeks.

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Tactics for Matching-Gifts Campaigns

Katya Andresen and Jocelyn Harmon

Having a large, generous chunk of matching-gift funds can be an exciting-though daunting-campaign to get off the ground. Here are a few tips to keep the campaign alive from kick-off to wrap-up:

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Creating Publicity without a Big Media Buy

Alia McKee, Jocelyn Harmon and Katya Andresen

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How to Write a Fundraising Letter That Wins Back Lapsed Donors

Alan Sharpe

Lapsed donors are donors who have not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors -- they are former donors.

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Determine Your Nonprofit's "Onliness"

Rebecca Ruby

You've got your eye on the year-end fundraising prize: Hitting your numbers. You're even planning ahead and getting ready for fourth-quarter fundraising appeals during the summer months. (If you need a refresher, the five tips for kicking off your efforts.)

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Get Ready for Year-End Fundraising

Rebecca Higman and Julie Stofer

Supporters choose to donate to organizations for a variety of reasons. While most of the time you’re better off focusing on the emotional side of giving, at the end of the year data shows you can get away with an appeal that’s focused on the financial side because people love tax deductions.*

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10 Tips to Not Get Deleted

Katya Andresen

Follow these ten tips to avoid getting your email immediately sent to the trash bin:

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