Quick Tips

Five "Don'ts" of Nonprofit Website Design

Rebecca Ruby Higman

Your nonprofit's website can be a powerful, strategic tool. Your home page has the potential to win over potential supporters and reaffirm the folks who already know you.

Your website has the most potential with two groups of donors: new donors and impulse givers.

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How to Ask for Donations on Your Website

Rebecca Ruby Higman

We're glass-half-full types of people around here, and realize that for every "don't," there should be a "do" in improving our online fundraising and marketing. With that in mind, please enjoy the six "do's" of asking for donations on your website.

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Five Things We’re Forgetting When We Take Our Fundraising Online

Rebecca Ruby Higman

Navigate to your organization's website; read the last email you sent to your enewsletter list; and, think about that Facebook page you started. Now use these five principles as a checklist to ensure that you're getting the most effective bang for your online budget and applying your offline-fundraising skills to your online initiatives:

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Quick Tips for Building a Clean Email List

Rebecca Ruby Higman

As you know, having a lot of names isn't the key to a strong list--it's having a lot of qualified, accurate names. (It's also about using a real email marketing tool for mass mailings and campaigns. Read here to learn more about why Outlook doesn't fit the bill for email campaigns.)

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10 Twitter Tips for Nonprofit Organizations

Heather Mansfield

Newsweek said it best: "Suddenly, all the world is a-Twitter." Simple and powerful, Twitter is a must for nonprofit organizations. I created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners:

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Three Steps to Tune-Up Your Email Newsletter

Kivi Leroux Miller

Could your email newsletter use a quick tune-up? Take these three steps to pinpoint improvements that need your attention now.

1. Sign up for it using a new email address, then unsubscribe.

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3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

Katya Andresen

In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Procrastinator's Guide to Year-end Fundraising," here are three bonus tips to consider. These important themes should influence your fundraising thinking:

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Four Tips on How to Use Email Marketing During a Down Economy

Emma

While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there.

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How to Choose a Web Designer for Your Nonprofit Website

Network for Good

You have less than eight seconds to create an impression on your visitor when visiting your website. Be very selective when it comes time to choose the web firm for your website design. Here are ten guidelines and pointers to help you choose the right designers:

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Can you give me a few tips for building my email list?

Emma

As with most things, the art of enticing new subscribers depends a lot on the kinds of emails you send and the kind of people you're trying to attract. Realize that by offering tons of enticements to recruit subscribers, you're likely to get more addresses but wind up with members who may be a bit fickle.

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