Quick Tips

When a Few Little Words Mean So Much: Your Email Microcontent

Kivi Leroux Miller

If we told you that microcontent was the most important part of your e-newsletters, what would you say?

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Nonprofit E-newsletters: Find the Ideal Length and Frequency

Kivi Leroux Miller

How Long Should Our E-Newsletter Be?

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Let’s Get Personal – How to Write More Conversational Emails

Kivi Leroux Miller

Good email writing is friendly and conversational. While there are certainly times where the newsy, facts-only journalistic style can work, most nonprofit newsletters should be much more personal, and even a little chatty.

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14 Easy Ways to Grow Your Email List

Kivi Leroux Miller

Creating great content is only the first half of the battle for a successful email outreach strategy -- you also need a list of people to receive and read it.

How do you build your list? Put the tools and marketing channels you're already using to work for you to successfully build a solid list over time.

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Articles That Work in Nonprofit E-Newsletters

Kivi Leroux Miller

That blinking cursor on your screen is taunting you. You've set a deadline to send out this week's (month's/quarter's) e-newsletter, but you haven't progressed past "Summer Newsletter." You've bolded this solo headline and played with italics. It's blue... green... orange. Yeah, orange!

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10 Things Your Nonprofit Home Page Must Have

Network for Good

Let's face it: People have short attention spans online. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. Your nonprofit home page needs to share just the right amount of information. Effectively. And, oh yes, quickly.

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Five Things You Should Never Say to an Online Donor

Rebecca Ruby Higman

Picture one of your supporters sitting at her computer. She’s browsing your website. She just finished reading a heart-warming story of success about someone whose life has been transformed by your nonprofit’s program, and there’s a tear in her eye. Will she be compelled to give? What can you say during this open-minded moment of truth?

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Online Surveys: Five Ways to Up Your Completion Rate

Emma

It's important to note that *how* you invite people to participate in your surveys & forms - with an eye toward being relevant, personal and clear - is as important as the survey itself when it comes to your overall survey results.

So without further ado, here are some tips to get you started:

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6-Minute Guide to Winning Fundraising Campaigns

Rebecca Ruby Higman

Donors are no longer impressed by the ability to donate online; they expect it. How do you appeal to those potential supporters? How do you encourage click after click?

How can you jazz up your button and generate excitement around it?

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5 Tips for Dealing with Social Media Meanies and Managing Your Online Rep’

Katya Andresen

Social media makes it easy to connect and be heard online in real time. But with all this freedom of speech and expression on Facebook, Twitter, YouTube and others, there's one question that's probably crossed your mind (or the minds of your Board members):

"Why risk going on social networks when people might say bad things about us?"

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