Quick Tips

How to Keep the Social Media Conversation Going

Caryn Stein

Remember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging. Now that they’ve expressed interest and (hopefully) you’ve said hello and introduced your organization, strike up a conversation with them beyond your annual appeal or email newsletter.

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5 Tips for Designing Your Year-End Email Appeals

Caryn Stein

It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results:

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What Honey Boo Boo Taught Me about Fundraising

Caryn Stein

In a recent episode of TLC's "Here Comes Honey Boo Boo" (oh yes, we went there), Honey Boo Boo* (real name: Alana) decides the family should create a lemonade stand to raise money for an upcoming beauty pageant. You might be surprised, but this popular pageant princess can actually teach nonprofits a few things about fundraising – no lemons required.

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How to Stand Out with Email

Network for Good

On average, regular email users receive about 140 messages a day in their inbox. These include personal messages from friends and family, marketing efforts from retailers and restaurants, and, of course, day-to-day work-related information. How can your nonprofit's message stand out from the other 139 so people will read what you send to them?

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Kivi Leroux Miller

Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) associated with traditional print newsletters.

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7 Google+ Pro Tips for Nonprofits

Network for Good

So you've got your nonprofit Google+ page up and running ... now what? Take advantage of the unique features of this social platform to connect with your supporters, encourage community advocacy and add interactivity to your outreach.

Google+ Tips

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Empower Your Supporters for Social Media Success

Network for Good

It’s no secret that there are many ways to showcase your brand online. But even more importantly, other people are also online talking about your nonprofit through blogs, Facebook, Twitter and more.

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11 Rules for Video Fundraising

Elliot Greenberger (See3 Communications) and Davin Hutchins (Nomadsland)

Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts.

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10 Messengers Who Are More Effective Than You

Katya Andresen

Is your nonprofit outreach falling flat? It may not be your message, but rather who is delivering it that is the problem. Think about who might be a more relatable, believable messenger for your nonprofit's outreach. It might not be who you think.

Nonprofit Messenger

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5 Secrets of Innovative New Nonprofits

Katya Andresen

How do relatively young nonprofits like Charity: Water catch fire and thrive? What can we learn from them? James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers.

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