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13 Secrets of Holiday Fundraising Online

Katya Andresen

If you're a procrastinator and are only just revving up your online fundraising, don't worry. The best is yet to come! Most people do their online giving at the end of December, so you still have time for success.

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The Five Minute Guide to Social Networking

Katya Andresen

I've lived in several foreign countries, and each time the first weeks were an unnerving rush of the unfamiliar. The parade of shuffling, singing men and women celebrating a newly circumcised boy in Madagascar or the electric shades of hair sported by pointy-booted Ukrainian beauties or the geckos swarming on my office walls in Cambodia were thoroughly strange, and they made me feel thoroughly a stranger. With each country, I worked harder and faster to become less of an outsider, to understand, and to fit in.

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Website Words to Live By

Caryn Stein

Here are some of the most important takeaways from our Speed Consulting for Nonprofit Websites webinars, featuring Mark Rovner and Alia McKee SeaChange Strategies along with our own Katya Andresen.

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4 Ideas for Expanding Your Email Horizons

Suzanne Norman, The Emma Blog

Our friends at the Emma Blog, have pulled together a few of their favorite ideas into a field guide to email adventure. Some are side routes to explore, others are full-on, pack-a-lot-of-granola expeditions. Either way, you’ll find all kinds of ways to expand your email horizons.

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Variety is the Spice of Email

Mary Foster and our friends at The Emma Blog

Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work?

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The 5 Toughest Questions Donors Will Ask

Katya Andresen

I just finished reading Trust-Based Selling, which was recommended by my friend and nonprofit marketing blogger Jocelyn Harmon. Here's how autho

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Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters

John Haydon

A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action.

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Growing Your List Audience with EmailNow

Network for Good

With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll have a full menu of standard database fields to choose from (like name, email, city, state and others), and an easy, inexpensive way to add additional fields unique to your organization, audience or campaign.

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Nancy E. Schwartz

Goals are what you want to achieve. Complete the sentence: "We want to . . ."

And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go.

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Leveraging LinkedIn for Good

Daniel Hartman

At LinkedIn, our mission is simple: To connect the world's professionals to make them more productive and successful. Then we create economic opportunities for those professionals. And with over 95 million members, LinkedIn is a great way to connect with people from all over the world.

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